50,000 downloads across New York, about 5,000 people opening it in a given month, and 48 NYC bars already on it. Here's what it does for a venue like yours.
The app New Yorkers open to answer one question — where are we drinking tonight? Deals from real bars, ranked by how close they are.
We fund a pass into your venue. A guest claims it on their phone, walks in and buys. You keep 100% of the revenue.
A monthly budget we spend pulling people in, the data on who came, and brand money behind your bar.
No hardware, no POS integration, no contract. Your bar shows up in the app, and people walk in.
Crawler is what our users open to answer one question: where are we going tonight? Your venue is a card in that feed and a pin on that map — in front of people who are already out and already choosing.
One tap. An eight-character code lands in My Passes and stays live for 24 hours.
Half of all passes are redeemed within 12 minutes of being claimed. This isn't a coupon they file away — it's a decision made on the way to your door.
Guest shows the pass, your staff marks it used. No hardware, no terminal, no new system behind the bar.
Timestamped and attributed: who came, on which offer, and whether they'd been in before. The thing no other marketing channel gives you.
Premium pays for itself on about three redeemed passes a quarter. The average bar on Crawler already gets seventeen. Everything past that is profit.
Return on the $149 fee, measured from real venues on Crawler right now — the same numbers we'll show for your bar, because we track every visit.
$150, $250 or $400 a month of activation spend we commit to funding passes into your bar. Not impressions — actual people, drinks on us.
Feature placement, pushes to our user base, event promotion. We put your venue in front of people looking for somewhere to go tonight.
Who came, what they spent, who came back. Finally know if your marketing actually works.
Spirits and beverage brands want to activate where the guests are. Crawler routes their budgets — co-marketing, branded gear, sponsored nights, events — into venues on the platform. That's value in your bar, funded by the brand, not by you.
Geo-targeted social spend behind your venue.
Branded umbrellas, glassware, coasters, staff tees.
Sponsored themed nights that fill slow shifts.
30 guests a month walk in on a Crawler-funded pass. You're +$101/mo up in cash.
48 guests a month walk in on a Crawler-funded pass. You're +$151/mo up in cash — and first in line for brand money.
Same product on both. Month-to-month, cancel anytime, no setup fee, no hardware. The only difference is the total pass value we put behind your bar.
| Premium | Elite | |
|---|---|---|
| Membership | $149/mo | $249/mo |
| Total pass value / mo | $250 | $400 |
| Guests in on a funded pass / mo | 30 | 48 |
| …of those, new to your bar | 21 | 34 |
| Net cash back to you / mo | +$101 | +$151 |
| Pass value committed / yr | $3,000 | $4,800 |
| Unused passes | Roll over | Roll over |
| Max you can bank (2 months) | $500 | $800 |
| First-year guest value | $36,414/yr | $58,262/yr |
| Return on the fee | 20× | 19× |
| Data, marketing, swag, events | Included | Included |
The pass budget is a balance, not a use-it-or-lose-it allowance. If your bar has a slow month and the passes don't all get used, the value doesn't vanish — it banks and carries forward.
Unused pass value carries forward. Bank up to two months — $300, $500 or $800 depending on your membership.
Save it up and we'll put the whole balance behind one big night — a funded event, a launch, a Tuesday you want to turn around.
Passes stay live for 90 days. Long enough to save for a real event, short enough to keep them working for you.
Guests who've never been in, brand dollars behind your bar, and the numbers to show for it. Month to month, no hardware — fifteen minutes to set up.
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