Crawler Premium · Tier Target List

Who to put on which membership

Every existing client with real Crawler-app activity, ranked by a fit score and banded into the three memberships. The logic: the venues that already generate the most demand get the biggest pass budget — they're the ones who can actually draw it down, and they're the inventory brands will pay for first. Pass budgets roll over and are spent in bulk, so the monthly figure is a committed budget, not a quota we have to hit.

Passes roll over — so the monthly number is a budget, not a quota. The pass budget accrues and is spent in bulk: a venue that undershoots a month keeps the value, it banks. We are not promising 48 redemptions every month at a Premium+ venue — we're committing $400/mo of funded drinks that can pile up and go behind one big night. Terms: balance caps at 2 months ($300 / $500 / $800) and each month's passes expire after 90 days — so the venue gets real rollover, and our exposure stays bounded.

But watch the "weak convert" badges — rollover changes this risk, it doesn't remove it. A few venues rank high on claims and favorites and barely convert them into redemptions (platform average is 16%; these sit far below). With rollover, their unused budget no longer evaporates immediately — it banks against a venue that can't draw it down, then expires at 90 days. So they quietly forfeit most of what we committed and see few guests for their money, which is a churn risk dressed up as a good deal. Banking value is not the same as realizing it. Fix the offer at these venues before selling them up a tier — a weak deal gets claimed and ignored — or place them one tier lower than the score suggests.

Premium+

6 recommended venues

$249/momembership

$400/mototal pass value

48funded guests/mo

+$151net to venue/mo

Highest demand on the platform. These can absorb 48 funded guests a month and are the most attractive inventory for brand dollars — so they're first in line when brand money replaces our pass spend.

#	Venue	Fit	Claims	Redeemed	Favs	Rate	At its current pace…
1	Pineapple ClubManhattan	0.87	472	68	65	14%	a year of budget = 8.5× its all-time redemptions
2	The Gin MillManhattan	0.79	448	42	191	weak convert · 9%	banks a balance it may never draw down
3	One and OneManhattan	0.64	254	58	54	23%	a year of budget = 9.9× its all-time redemptions
4	The LaurelsManhattan	0.64	282	50	90	18%	a year of budget = 11.5× its all-time redemptions
5	Ray's Hometown BarManhattan	0.56	160	53	65	33%	a year of budget = 10.9× its all-time redemptions
6	DB Cooper'sManhattan	0.44	326	21	72	weak convert · 6%	banks a balance it may never draw down

Plus

6 recommended venues

$149/momembership

$250/mototal pass value

30funded guests/mo

+$101net to venue/mo

Steady, proven redemption volume. 30 funded guests a month is a real step up but within reach of what they already pull.

#	Venue	Fit	Claims	Redeemed	Favs	Rate	At its current pace…
1	TurnmillManhattan	0.39	168	34	27	20%	a year of budget = 10.6× its all-time redemptions
2	Bees Knees & Honey LoungeBrooklyn	0.37	259	22	42	weak convert · 8%	banks a balance it may never draw down
3	Grove Street SocialManhattan	0.36	175	26	57	15%	a year of budget = 13.8× its all-time redemptions
4	Cornerstone TavernManhattan	0.36	136	30	46	22%	a year of budget = 12.0× its all-time redemptions
5	Oscar WildeManhattan	0.33	244	11	87	weak convert · 5%	banks a balance it may never draw down
6	Yuca BarManhattan	0.32	106	24	71	23%	a year of budget = 15.0× its all-time redemptions

Standard

6 recommended venues

$99/momembership

$150/mototal pass value

18funded guests/mo

+$51net to venue/mo

Lighter but live activity. Start them at the entry point — 18 funded guests a month — and move them up once redemptions build.

#	Venue	Fit	Claims	Redeemed	Favs	Rate	At its current pace…
1	Playwright Celtic PubManhattan	0.29	115	29	8	25%	a year of budget = 7.4× its all-time redemptions
2	Jakes DilemmaManhattan	0.29	95	25	45	26%	a year of budget = 8.6× its all-time redemptions
3	MedusaBrooklyn	0.28	258	9	51	weak convert · 3%	banks a balance it may never draw down
4	Stone Street TavernManhattan	0.27	88	28	11	32%	a year of budget = 7.7× its all-time redemptions
5	Lucky TigerManhattan	0.25	106	22	16	21%	a year of budget = 9.8× its all-time redemptions
6	Alison (East Village)Manhattan	0.22	88	17	37	19%	a year of budget = 12.7× its all-time redemptions

Below the line — 27 clients, leave on Standard for now

Fiat Cafe (21) · Route 66 (16) · Peck Slip Social (13) · Grand Street Social (12) · Maiden Lane (20) · Ten Degrees (4) · Hurley's Saloon (12) · Havana Social (9) · Beckett's Sports Bar (7) · Downtown Social (8) · The Factory 380 (4) · Bushwick Country Club (5) · 3 Sheets (8) · The McCarren (8) · The Throwback (7) · Bananas (6) · Conall's Public House (8) · Coopers NYC (6) · 82 Stanton (2) · 310 Bowery Bar (6) · Brandy's (5) · d.b.a. (3) · Peculier Pub (4) · Zizi Wine Bar (2) · Fortuna (2) · Foolproof Whiskey Bar (2) · The Beach Cafe (1)

Light redemption history. Start them at Standard ($99 → $150 of passes) if they'll take it, and promote once volume builds. Number in brackets = all-time redemptions.

Fit score = 0.50 × redemptions + 0.30 × claims + 0.20 × favorites, each min-max normalized across the 45 clients with any redemption history. Redemptions carry the most weight because a funded pass only costs us — and only works — when it's actually redeemed, so redemption volume is the best proxy for a venue's ability to absorb a pass budget. Source: venue-app-stats.csv (Crawler app export, all-time). Generated from venue-value-proposition/build_tier_targets.py.