Crawler
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Crawler Premium · for brands

Put your brand where the guests are —
and finally prove it worked.

Crawler drives 50k app users into bars and measures what happens at the register. Run your activations through the venues we already move — and see the ROI, pour by pour.

Confidential · 2026
The problem

You spend on activations. You can't prove they worked.

The spend is real

Tastings, sponsored nights, branded gear, promo staff — spirits brands put ~16% of net sales into marketing, much of it on-premise.

The measurement isn't

Did that $30k activation actually move pours? At the register, nobody can tell you. You're guessing.

So budgets fly blind

You repeat what feels like it worked, not what's proven. Every year the same spend, the same guesswork.

The money's already committed. What's missing is the line between the dollar you spent and the drink that got poured.

Crawler Premium · for brands
What Crawler is

The measurement layer between your spend and the register.

Your activation
tasting, sponsored night, gear, event
→
Crawler routes it
into the venues our 50k users already visit
→
POS + redemption
we see who came and what they poured
→
Proven ROI
the dollar → the drink, measured

Crawler already sits on both sides — demand from the app, sales data from the POS. Your activation slots into a system that measures itself.

Crawler Premium · for brands
What you get

Your dollars, aimed and measured.

Placement

Your activation routed into the exact bars where our guests already go — not sprayed at a market and hoped.

Measurement

Redemption + POS shows who showed up, what they poured, and the lift versus baseline. Per venue, per activation.

The data back

A clean read on ROI you can take to your team — the first honest number on what on-premise actually returns.

Crawler Premium · for brands
The fee

12% — where agencies take 15–30%.

Attribution software
1–2%
Retail media
4–8%
Crawler
12%
Ad-agency standard
15%
Experiential / delivery
15–30%
Affiliate networks
20–30%

Why 12%: you're paying on spend you're already making — at a lower rate than any agency or delivery app, for something none of them give you: proof the activation moved product at the register.

Sources: agency / retail-media / delivery take-rate benchmarks, 2025–26
Your first yes is free
$0fee on your first $5k

We waive the 12% entirely on your first $5k of activation spend through Crawler. The same activation budget, working measurably harder per account.

Why the holiday: we'd rather prove the loop on your first activation than charge for it — you see the ROI, then we earn on the spend once it's working.

Crawler Premium · for brands
The proof

You'll finally see what an activation actually did.

Who came

Redemptions tie real guests to your activation — names, not estimates.

What they spent

POS shows the pours and the check — your product, at the register.

Did they return

Retention on the guests your activation brought in — the part nobody measures.

Lift vs baseline

The incremental read: what moved because of you, not despite you.

The same measurement layer that proves ROI to you is the reason Crawler can price below the agencies — the data does the selling.

Crawler Premium · for brands
CrawlerCrawler

Aim your next activation.
We'll prove it landed.

Misguided Spirits is our pilot brand — first activation, first measured case study. Your first $5k runs fee-free. Let's run yours next.

Book a call →
oliver@crawlerteam.com · calendly.com/oli-hickey/30min
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